Welcome App Template

Overview

The Welcome App Moment aims to send real-time communications when a customer installs your app, at the moment of the install or at a given time after the install. These app users will receive a personalized welcome message, making a first connection with the user to trigger their interest and get them excited about your brand. First impressions are important, so by interacting with them at this moment in time, they will feel embraced by your brand.

To track when an install of the app is happening, the device install event needs to be tracked. The device install signal is then sent to the Moments application. These signals are then captured by the Welcome App Moment:

 

Configure the Welcome app Moment

To configure a Welcome App Moment, the following properties need to be set.

Settings

Check out the topic on creating a Moment for details on these generic settings.

Moments preferences

Real time allows you to send a real time message, at the moment the app is being installed. Toggle this option on if the message needs to be sent instantly. Leave the option off, if you want to send the message at a later time.

Fixed time period sets the time delay, in days or hours, after the app installation when a message needs to be sent. Default is 1 hour. This option is only available when Real time has been toggled off.

App sources other than Moments to trigger the Moment (optional)

Note: The App source field is only displayed when at least one additional source, besides Moments and Signals, is configured for the environment. For example if you have a Loyalty integration, those events can also be used as a source for Interactive Moments to listen to.

The App source field let's you select additional sources for the Moment to listen to, such as Loyalty or Integrations.

Conditions to filter the signals triggering the Moment (optional)

Conditions let you define a filter on the incoming signals for this specific Moment using any attribute of the selected event.

When no condition is defined, all signals are captured.

Details on how to define a filter are available in the article Expression builder.

Note: The list of events that can be used for filtering corresponds to all the events that are available for this specific Moment and that are listed in the info box at the top: